Roy Karrde
28th August 2011, 08:24 PM
You get a Borderlands 2! You get a Borderlands 2! This is Randy Pitchford and other top people from Gearbox Software giving away a copy of Borderlands 2 to every one of the 900 people who showed up at their community panel at PAX. Everyone got a card that includes a redemption code for the game (redeemable when the game launches.)
Randy then made everyone take an oath, which you need to see and hear to believe. It was a madhouse. (Good thing I had my camera!)
Technically, they said that Borderlands 2 publisher 2K Games was giving the games away, but it was clear that this was a gift inspired by Gearbox, one that went over pretty well. The codes are valid in the U.S. only, though Pitchford said he hopes to be able to accomodate non-U.S. attendees as well.
http://kotaku.com/5835203/gearbox-pulls-an-oprah-gives-away-borderlands-2-to-everyone-in-raucous-crowd
I gotta say this is great PR, and I am a bit jealous, but I hope more game companies start doing this, turning events outside of e3 where the general public is at to pull off PR stunts that involve free stuff beyond the crappy swag you get at their booth.
Randy then made everyone take an oath, which you need to see and hear to believe. It was a madhouse. (Good thing I had my camera!)
Technically, they said that Borderlands 2 publisher 2K Games was giving the games away, but it was clear that this was a gift inspired by Gearbox, one that went over pretty well. The codes are valid in the U.S. only, though Pitchford said he hopes to be able to accomodate non-U.S. attendees as well.
http://kotaku.com/5835203/gearbox-pulls-an-oprah-gives-away-borderlands-2-to-everyone-in-raucous-crowd
I gotta say this is great PR, and I am a bit jealous, but I hope more game companies start doing this, turning events outside of e3 where the general public is at to pull off PR stunts that involve free stuff beyond the crappy swag you get at their booth.