How do you pronounce the instant messanging program, AIM? Do you pronounce it AIM, or do you prounounce it as AIM? More information, fine..

Do you prounounce AOL Instant Messager as

1) AIM as in a word, for eg "I AIM to hit the guy in the head" Or "I AIM to keep this".

2) Or do you pronounce it in letters, A I M?

I pronounce it as 1), in a whole word, much better in my opinion.. Yourself?