[b][size=3] That is the whole point. Animes to promote electronic products? I mean you see both genre of the anime characters that they are using are both from comedy and romance (Midori no Hibi and Sister Princess) respectivity.

These advertisements are getting nowwhere and probably will not serve any purpose. Problem is that they are not attracting their main target audience. If you analyse it from the demographic point of view, their target audience should be the newly married couples. These people who would wish to settle down and hence buying the electronic products (Television sets, DVD players, Radios etc...) in bulk.

The only reason that I could think off on why they would choose both characters are just because they are cute. I would highly recommend that if they still want to continue to use anime character to advertise for their product, they can get those from the mecha genre. Example would be Chidori from Full Metal Panic.