It has to be an accident. There is no way, an father of one daughter would commit suicide, leaving her behind in this cold and heartless world. I may be wrong here but then who am I to judge since I have no qualification to do it.

Either way from the looks of it, his death would only mean another loss of talent for Hollywood. Significantly, it has nothing to do with his role in Brokeback Mountain. Though it was the film that propels him into instant recognition, we should not just remember him only by that role. There should be other movie roles that he had undertaken that ought to be remembered.

I did clicked on Brian's linky with the presumption that it has something to do with Batman's next movie, The Dark Knight, and boy I was right on it.

For being a undergraduate majoring in Business Marketing, I would highly advised Warner Bros to continue on its current advertising tactics. But on top of it, you included in an additional campaign that commemorates Heath Ledger's lifetime achievements.

With this, it is kind of a strategy that kills two birds with one stone. Firstly, it is not logical to pull off Batman's regular advertising since there is already too much hype. You want a movie to be famous, you want it to be raking massive profits and you want the movie to be remembered as being one of the best films of the Batman merchandising history. So if you want to achieve it, why bother stopping the advertising?

Secondly, we could be riding on Heath Ledger's fame. So with his death, we could be looking at an unexpected increase in the movie sales, especially when we have possibility of sympathy viewers rushing to watch the movie. After all, The Dark Knight is the last film that Heath Ledger act in.

Of course, every campaign comes with a public backlash. The public would view Warner Bros as piggyback on Heath Ledger's death in order to increase their profits. So to deal with it, it is only natural that an additional campaign to be put in place to commemorate Heath Ledger and his contribute to the film industry.

And for extra caution, Warner Bros could look into another possibility of donating a part of their overseas profit to a certain anti- drug abuse- related charity.

Together with this two counter measures, Warner Bros could be seen as a company that goes well with the public and also could profit from the extra attention that Heath Ledger's death has on the movie.