
Originally Posted by
Gallup
“Thought given to the election” is one of Gallup’s “likely voter” questions, and is a predictor of voter turnout. The current data, from a July 19-22 USA Today/Gallup poll, would suggest that voter turnout among the voting-age population will be lower in 2012 than it was in 2004 (55%) and 2008 (57%), but higher than in the 2000 election (51%).
The percentage of Americans thinking about the election typically increases over the course of the campaign; thus, more Americans should be paying attention to the election during the party conventions, debates, and final push to Election Day.
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The “closely follow” question also shows a party difference, with 87% of Republicans and 79% of Democrats saying they are following news of the election closely. The party gap is even greater among those paying very close attention — 45% vs. 33%, respectively.