Nice speculations, lad! I've yet to finish my Pokemon Moon as well and what's more, I don't know a thing about Lovecraft (there isn't even a Finnish Wikipedia article about Lovecraftian horror, which sucks), so I really can't contribute too much.

But what attracted my attention was the usage of Chinese characters

窶 emaciated, poor; rustic
冱 freeze; be cold; be clear; attain skill

What's the deal with them? Or are they just copypaste glitches?