Seconded. When no girl has ever like you, (believe me! I asked every friend of mine: "Name a girl the has fallen for me?". All 7 of them -Best Friends, and not just friends, 5 guys and 2 girls- didn't said a word), nothing extarordinary is awaited on Valentine's.
Anyway, is pretty much another day, but a little more interesting, since I like to see the shine in the couple's eyes when they see their gifts (either a big plush doll, an expensive perfume, or just a box of chocolates)
Wow, love and friendship are easy to buy on Valentine's Day! (No offense for anyone, is just a though that suddenly came into my mind.)