And by the way, is something wrong with The View? It's been nominated for thirteen Emmys for Outstanding Talk Show on the Daytime Emmy Awards (winning once), nominated thirteen times for Outstanding Talk Show Host (again, winning once), won the People's Choice Award twice, the NAACP Image Award three times, and the Critic's Choice Award once.
I don't see Fox News with such a record.
Most importantly, The View is a popular show, meaning that it lets him get his message to a lot of people, a smart thing to do for someone running for re-election.