I think it's a glitch when I copy the name. I don't know about Chinese characters so I can't really have any ideas about that.
Lovecraftian horror is quite popular in entertainment industry. I mean you can see it almost everywhere, for example World of Warcraft with their idea of the Old Gods, or Bloodborne which has direct influence from this Lovecraftian lore. In case you want to see it more clearly, I suggest checking Youtube. There are tons of video about this Lovecraftian concept in these two examples.